Brand IdentityService.

To win mindshare, market share and gain over the competition, your brand has to be DIFFERENT. Your brand identity helps you differentiate your brand!

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PlanZ Creatives is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 1998, we have built over 2000+ magical brand identities!

1. DISCOVERY & RESEARCH

The first step in our process is becoming familiar with your business, your target audience, and your goals. Then we analyze the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths. We perform keyword research to determine what keywords your audience is using and what keywords can be useful to craft content around.

Quick Fact:  Clarifying your brand message leads to the quickest gains in terms of increasing sales and revenue.  If you have not already worked on your positioning and brand clarity then perhaps you could check out our strategy service.

2. PRIMARY LOGO DESIGN

The key to your brand visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity would turn out. We specialise in creating logo designs that not only look awesome but also align with your brand message and story. Looking for just a logo design? Click Here.

Quick Fact:  Over 80% of business owners consider a logo design as an “expense”! On the contrary, it is a great “investment” in the success of your brand!

3. SECONDARY ICON / MARK

Plan Z - Favicon

Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather etc.

Quick Fact:  One of the primary reasons big brands seem to have awesome branding is that they use a secondary brand mark in a strategic way to enhance their brand identity!

4. OFFICIAL BRAND PATTERN

We will create an official brand pattern that can be used inside apparel lining or on the back of packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media and more.

Quick Fact:  Official brand patterns are crucial to creating a branded perception and for beating competition in terms of look and feel!

5. MATCHING STATIONERY

To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design along with Facebook cover image and avatar as well as an email signature.

Quick Fact:  Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

6. FACEBOOK COVER IMAGE, AVATAR AND EMAIL SIGNATURE

We will create a beautiful Facebook cover image and avatar that you can use to brand your Facebook business page and create the right impact on your page followers and community. We will also create an email signature image.

Quick Fact:  Give this guide to vendors, sign makers, website designs, printers etc to achieve a consistent look and feel for your brand.

7. BRAND STYLE GUIDE

One of the essential documents any business can have is a brand style guide to ensure brand consistency throughout any collateral you produce – no matter who created it. This style guide includes your primary and secondary logo technical specs, usage rules, color palettes, typography, image styles and more.

Quick Fact:  Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.  Read all about the importance of a style guide and how to create a killer brand manual.

HOW DOES IT WORK?

After much research and brainstorming, our award-winning branding team will create different design directions and concepts and present them to you in beautiful branding presentations so you can see how the designs interact in the real world and help you envision how each design would help make the right impact.

Logo Design Phase

Identity System Phase

  • Along with the main logo design, we will brainstorm and create a secondary and even a tertiary icon that will compliment your primary brand mark
  • An official pattern will be created that can used in a variety of different scenarios to give your brand a “branded look and feel”.
  • We will also present potential product branding suggestions via a series of mockups*** so you can visualize and get inspired for your future product branding

Stationery Design Phase

  • Once the logo design is completed, we swiftly move onto the stationery design phase
  • We create a beautiful matching business card, letterhead, and envelope design and show you the concept in a beautiful layout as you can see on the right-hand side image
  • You can ask for tweaks or changes to the design layout
  • Once you are happy with the final design, we create printer ready file formats in AI, EPS and PDF formats
  • You can download the final files and send them to your printer

Facebook Cover + Email Signature Phase

  • Finally, we will create a beautiful Facebook cover image and avatar
  • We also create an email signature image so you can use your brand identity consistently

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Let's hear what our past clients' say about us.

Super creative and responsive.

Always a pleasure working with them! Love the great ideas and creative designs from the team.
Shahzeb Younas
Marketing Director

Excellent services with creative art.

They develop the brand identity for Linton films, we are thoroughly impressed and would recommend them to anyone looking for an amazing brand identity.
Ayyaz Arshad Ansari
Digital Media Producer

Working with Plan Z was a pleasure!

They delivered an end result better than our expectations. More importantly our project required a lot of patience and attention-to-detail and we were not disappointed. 10/10 would recommend!
Abeer Jawed
Marketing Manager

Our Offices & Operations

San Francisco

1263 Mission Street, Floor 3
San Francisco CA 94103
United States

+1-628-867-9975

Kiel

Neufeldtstr. 6,
24118 Kiel,
Germany

+1-628-867-9975

Dubai

1104 Shafar Tower,
1 Barsha Heights,
Dubai,
United Arab Emirates

+971-5858-75269(PLANZ)

Karachi

Suite#102, First Floor,
CED Building - IBA,
Gulshan-e-Iqbal, Karachi,
Pakistan

+92-33555-75269(PLANZ)
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