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Project Name

Protato

Year

2018

Categories

Branding Identity, Website Development

Protato

Your logo isn’t your brand. It is the foundation that your branding is built around. Think of it as building a house. Do you decorate your house and make it ascetically pretty before you even have it built? I sure hope not. After you have the blueprints, which are those elements I talked about earlier, the next thing is to build the foundation, your logo.

Remember, your logo will never be in isolation. It is part of your Brand Identity which is a system of elements working together to provide unity, consistency and flexibility.

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