DRIVE MORE TRAFFIC, ENGAGEMENT & ULTIMATELY ROI THROUGH OUR

VIDEO PRODUCTION SERVICES

We offer a complete set of services for creating videos for your business. Whether you need animated videos, product videos, or something else, we are here to help.
Catch the attention of your customers. Expand your business. We will give you the results you need.

The Importance of

Video Production Services

It’s easy to see why video content is so important and effective right now when you look at how people process information. Video format is easier to digest when compared to text content. That’s the reason why the whole world watches over 1 billion hours of Youtube videos each day!

As a business owner, it’s important to fully understand how powerful video is as a form of content in digital marketing and as a contributor to your ROI. 

Why is video so effective today?

First of all, the video is very engaging. People can spend a great deal of time watching videos. But more importantly, videos can lead to an increase in purchases. According to research, consumers who viewed videos are  64% to 85% more likely to buy. Those are significant numbers that every marketer and business owner should be aware of. We at PlanZ Creatives like to utilize videos for our clients because it has a high ROI. In fact, more than 50% of marketing professionals agree that video has the highest ROI of any type of content.

Types Of Videos

So, you want to incorporate videos into your marketing strategy, but what kind?

There are several types of videos that can be used for digital marketing. You have to make sure that the type of video you are making matches its purpose.

Explainer videos are perfect for showing how your business works or how your product or service can benefit your customers. These videos can also be used to help your customer service.

Explainer videos are also great to include in emails. In one study, when marketers included an explainer video in an email, the click-through rate went up by as much as 300%.

Product videos are used to highlight the best features of an item that is being sold online. These videos are very useful because more than 70% of consumers prefer to learn about a product through videos.

Animated videos have their own unique appeal. The use of animation for explainer videos can be helpful because some concepts are best understood and illustrated through the use of animation. These types of videos can be so effective that they have been proven to increase conversion rates by as much as 20%.

Finally, if you want to build a strong relationship with your clients and give your brand more personality, then you could try doing live videos. These types of videos work best on social media platforms.

With the use of videos, you can make it clear that your product or service is what your customers are looking for and ensure it’s the best option available. Your videos should offer real value to your audience and not just focus on trying to sell your product or service.

Why You Need Marketing Videos

If you haven’t already started utilizing videos for digital marketing, now is the time! It’s predicted that by 2021, 80% of all the traffic on the internet will stem from videos. At this point, search engines consider video to be high quality content which is why videos are excellent for SEO (and don’t forget to have the videos optimized themselves!).

Another major reason why you should consider using videos for marketing is because most consumers say that videos help them in making decisions when buying products. In other words, you could be missing out on a lot of opportunities to close customers if you don’t use videos.

Where To Place Your Videos

If you haven’t already started utilizing videos for digital marketing, now is the time! It’s predicted that by 2021, 80% of all the traffic on the internet will stem from videos. At this point, search engines consider video to be high-quality content which is why videos are excellent for SEO (and don’t forget to have the videos optimized themselves!).

Another major reason why you should consider using videos for marketing is that most consumers say that videos help them in making decisions when buying products. In other words, you could be missing out on a lot of opportunities to close customers if you don’t use videos.

In general, social media & search engines like Google are all platforms where you can also use video advertisements. Outside of organic posts on social media, strategic, targeted video advertisements can be powerful in driving the traffic and conversions you’re looking for.

Building Trust

When talking about conversion rates, it is also important to remember that sales and conversions depend and are built on trust. Great videos can establish and build brand-consumer trust because it provides useful and relevant information to consumers. You need to create videos that are conversational in tone and address any reasons as to why your customer may be hesitant in buying from you. That will make it easier for people to trust your brand.

Professional Video Production Equipment

In our years of experience, we have learned the best practices that result in the most effective video content. Professional videos have good lighting, background, and audio. What’s the key to achieving all of that? Equipment.

We have invested in buying the best tools and equipment for our video productions. We only use professional-level cameras, lighting, and audio equipment in our video productions. We never try to make do with improvised tools because we know that the quality of the output would suffer. We use nothing but the best for our clients.

At our office, we have a studio where we conduct product shoots so that we get to control the environment. We utilize the same professional background and lighting equipment for our videos. It’s also easy to forget about the audio when producing videos. Some consumers may watch a non-HD video, but most people will not stick around to watch your video if it has poor audio quality. While they need the visual information, they also rely on the audio to fully grasp the video’s message. This is why we ensure high quality audio whenever we make videos for our clients.

Again, all of these, the background, the lighting, and the audio, all of those depend on the quality of equipment being used.

Our Experienced Specialists

How do we ensure that all of the best practices are followed all the time? That’s simple, we rely on our team of experienced and talented specialists. All of our specialists are experts in their field and know how to create videos that can deliver.

From the physical efforts and skills it takes to maneuver and use a professional camera to the technical skills required during editing, our team has what it takes to nail every step.

If you need professional videos for your brand, then rely on Plan Z Creatives. Our video production services are reliable and consistent. We have worked with hundreds of clients in the past and we have given them the results they need.

Contact one of our specialists now so you can explore what our video production services can do for you.

Video Production Service

Get in touch with one of our specialists now.

We can connect you with our design experts to provide you an estimate tailored according to your specific needs.

THIS IS OUR

VIDEO PRODUCTION PROCESS

You can avail of our social media promotion service for any of the social media platforms below. If you want to learn more about our SMM promotion services, then you can simply click the buttons below or schedule a free meeting with one of our digital marketing experts.

We Take The Time To Understand Your Business Goals & Video Requirements

What kind of video do you need? Different types of videos require us to follow different processes. The first thing that we do is to coordinate with you and learn about you as a business and what kind of video you’re looking for.

We Get The Logistics Of The Shoot Ready

Once we understand the type of video that needs to be made, we are going to list the things required for making it. We may need a sample of your product for example or we may have to do a shoot in your office. We are going to go through every detail and square away any requirements for the video.

We Do Our Magic On The Day Of The Shoot

For product shoots, we typically do that in our studio where we have the right setup. For other forms of video that have to be shot on location, our team will go to the site and bring all of the necessary equipment.

The Editing Process

The editing portion in the video production process is just as important as the actual shoot is. The editing is where we will make sense out of all the footage that we took. This is where we add effects and animations that can reinforce the message that you want to deliver.

Review And Revisions

We will present to you what we have created and should you have any requests for revisions, then we will work on those. Once you are satisfied with the video, then we will deliver it to you in the final format that we have agreed upon.

Video Production Service

Schedule A Free Consultation Today.

We can connect you with our design experts to provide you an estimate tailored according to your specific needs.

Factors That Measure

VIDEO PRODUCTION PROCESS

You can avail of our social media promotion service for any of the social media platforms below. If you want to learn more about our SMM promotion services, then you can simply click the buttons below or schedule a free meeting with one of our digital marketing experts.

Engagement

In some ways, this is the most important of all the metrics concerning your video content. It is a measure of how interested your audience is in your video.

View Count

This is self-explanatory. This metric measures the number of times that your video has been viewed. Naturally, you want as many potential customers as possible to view your video. Different platforms measure “views” differently; some count it as “viewed” if someone watched 30 seconds or more, whereas some platforms count 3-second views. Employing our marketing services to further market your video after it’s been produced would give you the knowledge and expertise needed to navigate these metrics and discern which are the most important to review.

Social Sharing

Social media should not be ignored when it comes to digital marketing. So when you publish video content, you should monitor how many times it is shared via social media.

Click-Through-Rate.

CTR is not unique to video content. It’s a measure of the number of people that clicked on the link that came with the video. It’s an important metric that measures how effective the overall message of the video is and how many people clicked to your website or landing page from watching the video.

Tracking Conversions

How can you tell if your video is actually doing its job of acquiring sales? We keep track of this for our clients by measuring the conversions made through the video.

VIDEO CONTENT WORKS AND WE CAN TAKE YOUR VIDEO CONTENT TO THE NEXT LEVEL

We can craft the right video for your business but our services need not stop there. Plan Z Creatives is an all-around digital marketing organization that has been delivering a complete solution to clients for years now.

This means we can take that video we created for you and promote it effectively. With our experience and know-how, there is a better chance that you can reap the benefits of video content which we have listed above. Just as we are experienced in video production, we are also highly skilled in all aspects of digital marketing. The numbers and statistics show that video is the most promising type of content and is predicted to stay that way. Trust our video specialists to create the best content to move your business into the future. Contact us today.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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