We’ve spent a lot of time thinking about this. What is it that we actually do? Do we make websites? Yes, sometimes. Do we make apps and other digital products? Yup, we make a fair amount of those. Do we create brands? Yea, that too.
But that doesn’t really explain it.
After thinking and thinking, taking long pensive walks on the beach, and even talking to some people, we realized that what we really do is create connections. We help our clients connect with their customers.
What makes some brands and products special? What is it about them that makes people come back to them again and again?
When you work with Plan Z, we begin by spending quality time with you, figuring out who you really are and what you’re really about. Then we start building: We come up with a brand strategy that tells your story. We help you shape your product in a way that will make your customers happier and more productive. We build digital experiences that get the word out to the people who are looking for you, whether they know it or not.
In short, we help you become more you. And then we help everyone else understand why you are exactly what they are looking for.
But what do we actually do?
We make digital products functional and beautiful
Strategy, design and development
Alright, so, software ate the world. That happened. Technology is now at the heart of every modern company, and as far as we can tell that isn’t changing. That’s the sitch.
Our job is to make it more human. To build digital products that enhance people’s lives, help them navigate the world, help them communicate with each other, and solve their problems faster. But also create moments of joy, surprise and, dare we say it, delight.
So, Plan Z makes digital products that are both functional and beautiful. Products that help you get from A to B but also tell you a little story on the way. Products that create emotions. Products that make the seconds or minutes or hours you spend using them just a little bit better.
In short, we create digital products that build mutually satisfying relationships that can grow with each interaction.
We build digital-first brands that are at home in the real world
Strategy, design and content
So, first of all, what is branding? Is it your logo? Your colors? Typefaces? Is it how your customer service people handle complaints? Or your product error messages? All of the above? More?
Enough questions. The answer is simple and complex. Your brand is the emotions that people experience when they think about you. And creating emotions is hard work.
This is where it all starts. Your brand should be unique, it should tell the right stories, create the right connections.
So, Plan Z creates brands that evoke emotions. Brands that are digital-first, but also grounded in the real world where your customers live.
We make digital experiences that use technology to create emotions
Strategy, design, content and technology
Ok, you’ve made it to the last section. Phew.
This is where we tell you that we make “digital experiences,” and where you ask us what the hell that’s supposed to mean. And where we ask you to mind your language, but then level with you, and tell you that to be honest it’s a bit of a catch-all term.
A digital experience could be a website. Like a straight up normal website for your company, one that has an “about” page, and maybe some info about your services. Sort of like the page you are on right now.
Or it could be a bit more experimental. It could be a game, or an installation. It could be in a browser, on TV or on someone’s watch. Or it could be out in the real world. Maybe in a mall or the subway or a roadside billboard.
It doesn’t really matter. As long as combines digital technology with emotion, we do it.
Anyway, that’s enough about us. How are you doing?