Any marketing that involves the use of electronic devices to influence a significant form of people is called Digital Marketing. Marketing can be in terms of conveying promotional messages to the market, delivering a sense of interest under people for something, increasing awareness of one’s products in the market, and engaging customers to make buying decisions and interaction with businesses. It refers to create awareness of your brand, promote it in the market and influence the purchasing decisions of people. Digital Marketing can take place through different forms of communication. It may include email marketing, social media marketing, pay-per-click advertisements, SEO marketing, or web-based advertising where the only motive is making people aware of your presence in the market and influence buyer’s decisions.
DIGITAL MARKETING STRATEGIES AND TOOLS
Some of the digital marketing strategies used commonly by businesses for impacting people’s decisions are as follows:
Email Marketing refers to introducing new schemes and proposing special deals for promoting a product, service, or event.
SOCIAL MEDIA MARKETING
Social Media Marketing refers to the use of social media to promote any brand or service for marketing effectively such as Facebook, Twitter.
Pay-Per-Click Advertisements refers to a wide term used in digital marketing which is done whenever a person clicks on some ad. It is paid such as paid advertisements through Facebook or Google AdWords.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization simply refers to engaging traffic to your website. It helps to rank your published content through search engines such as Google.
All these marketing strategies are essential to target markets.
ROLE OF EMOTIONS IN DIGITAL MARKETING
Emotions are considered as strong reactions or feelings that we possess in response to something in general. For example: If someone is having a bad day chances are that he or she may react angrily to something. The emotions are numerous in numbers, but they can easily be categorized as happiness, sadness, anger, disgust, etc.
Emotions can be used in Marketing as a strategy to invade the act of persuasion. Emotional Marketing refers to the use of persuasive communication that may deliberately help in achieving targeted response. It is a strong force that captures people’s attention to produce the desired result.Emotional Marketingsignificantly enables the buyers to understand the meaning and perception behind a product as it binds the buyer with the company with an emotional bond that helps to maintain a strong customer relationship with the company.
USE OF EMOTIONAL MARKETING IN BUSINESSES
Emotions are such intense feelings that if we use them to influence the decision power of a buyer then it can easily impact their perceptions and understanding of things. It is also imperative that it must be used ideally according to the strategic marketing situations.
Nowadays, most businesses are exploiting the use of Emotional Marketing to create brand awareness among people, targeting the objectives, and assist in retaining the clients which in return would increase the probable circumstances of more sales, greater profits, and boom in businesses.
Hence, Emotional Marketing can be practiced efficiently to draw customer’s attention, influencing buying decisions, and building a perfect image of your brand in the market.